Privacy Policy

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Privacy Policy for Claxton Motors (UK)

Effective Date: 23rd June 2025

At Claxton Motors, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

1. Who We Are

Claxton Motors

[Company registration number]

Registered office: [Address]

Website: [yourwebsite.co.uk]

Contact Email: [your-email@example.com]

Phone: [Your Phone Number]

We are the data controller for the purposes of UK data protection laws.

2. What Personal Data We Collect

We may collect and process the following types of personal data:

• Identity Data: Full name, title, date of birth.
• Contact Data: Address, email address, phone numbers.
• Vehicle Data: Registration number, make, model, MOT/service history.
• Financial Data: Payment details, credit history (for finance applications).
• Transaction Data: Details of vehicles purchased, services requested.
• Technical Data: IP address, browser type, device information.
• Usage Data: How you interact with our website, including cookies.

3. How We Collect Your Data

We collect your data through:

• Forms submitted on our website.
• Telephone or email enquiries.
• In-person visits to our dealership.
• Cookies and website analytics tools.
• Finance or warranty application processes.

4. How We Use Your Personal Data

We use your personal data for:

• Responding to enquiries and providing quotes.
• Processing vehicle purchases, part exchanges, and services.
• Managing finance applications and contracts.
• Sending service reminders, offers, and marketing (with consent).
• Complying with legal and regulatory requirements.

5. Lawful Bases for Processing

We rely on the following lawful bases under UK GDPR:

• Contractual obligation – e.g., to process a vehicle sale.
• Consent – for marketing communications (you may withdraw at any time).
• Legal obligation – for HMRC or regulatory compliance.
• Legitimate interests – e.g., fraud prevention or business analysis.

6. Sharing Your Information

We may share your information with:

• Finance partners (with your consent).
• Third-party service providers, e.g., for website hosting, email marketing, and analytics.
• Law enforcement or government bodies, if required by law.
• Vehicle registration and insurance services, when needed.

We will not sell your data to third parties.

7. International Data Transfers

If your data is transferred outside the UK, we ensure appropriate safeguards are in place (such as UK-approved standard contractual clauses).

8. Data Retention

We retain your personal data only as long as necessary:

• For customer transactions: typically up to 7 years.
• For marketing: until you withdraw consent.
• For finance records: in accordance with financial regulations.

9. Your Rights

Under the UK GDPR, you have rights including:

• Access – to the personal data we hold about you.
• Correction – if your data is inaccurate or incomplete.
• Erasure – to request we delete your data (in certain cases).
• Restriction – to limit processing of your data.
• Objection – to processing based on legitimate interest or for direct marketing.
• Portability – to receive your data in a structured, commonly used format.

To exercise any of these rights, contact us at: [email@example.com]

10. Cookies

We use cookies to improve user experience, track website usage, and tailor content. For more information, see our [Cookie Policy].

11. Complaints

If you’re unhappy with how we’ve handled your data, you can contact us directly. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

Website: https://ico.org.uk

Phone: 0303 123 1113

12. Updates to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page and, where appropriate, notified to you.

Contact Us

[Your Dealership Name]

[Address]

[Phone Number]

[Email Address]